Digital communications professional based in Washington DC.
Education
Brigham Young University
December 2020
BA: Communications, Minor: Spanish
Study Abroad: New Zealand Digital Media Jan-March 2016
“Generation Z Perceptions of a Positive Workplace Environment” published in “Employee Responsibilities and Rights Journal”
Skills
Adobe Creative Suite
Facebook Advertising
WordPress
Salesforce / Marketing Cloud
Google Ads
Google Analytics
Basic HTML
Spanish: Highly Proficient
Volunteer Work
Representative | The Church of Jesus Christ of Latter-day Saints – Spain
(April 2016-Oct 2017)
• Taught individuals about Jesus Christ
• Performed community service: English classes, clothing drives, & soup kitchens
• Responsible for leading & training 60 volunteers
• Organized workshops & presentations on how to increase productivity
Youth Organization Secretary | The Church of Jesus Christ of Latter-day Saints
(Aug 2021-Present)
• Help plan and coordinate weekly activities for youth
• Teach lessons and mentor girls ages 11-18
• Manage attendance and announcements
Claire Moore– content creation, management, and strategy.
Digital Experience
Digital Account Coordinator | The Lukens Company
Aug 2021 – Present
• Manages relationships for clients: American Leprosy Missions, Basilica of the National Shrine, and Riverbanks Zoo
•Manages projects for design, copywriting, and web development for emails, lightboxes, and online advertising
• Implements and monitors Google and Facebook Ad campaigns
• Codes and deploys emails through Salesforce Marketing Cloud and Luminate
• Prepares reports on metrics from Click & Pledge, Google, Facebook, etc.
Freelance Photographer | Claire Moore Photo
Oct 2014 – Present
• Created self-run freelance photography business at age 17 and built clientele pool
• Photograph portraits for clients- families, individuals, couples, and companies
• Photograph events for companies; photographed 3-day Pro Rev Live Conference
• Edit & process images using Photoshop, Photo Mechanic, & Cloudspot
Social Media Marketing Intern | Deseret News
Jan 2021 – July 2021
• Crafted posts using InDesign, Creator Studio, & TweetDeck
• Monitored engagement using Google Data Studio & CrowdTangle
• Discussed digital strategy and implemented new methods to increase reach and engagement — maximizing tags, putting content in new groups & creating new visuals
• Created Facebook content that performed up to 587% better than projected by Crowdtangle
Photographer | Brigham Young University
April 2019 – Dec 2020
• Photographed BYU sporting events, athletics content, portraits, banquets, etc.
• Managed and edited files using Photomechanic, Photoshelter, & Photoshop
• Awarded 2nd Place in UPAA Monthly Photo Competition, Student & Associate Category in March & Oct. 2020
Photojournalist | The Daily Universe
May 2018 – April 2019
• Photographed sporting events, university functions, and formal events, such as The Semi-Annual General Conference for The Church of Jesus Christ
• Edited, processed, and managed files using Photomechanic, Lightroom, & Box
• Photograph of Jeffrey R. Holland published in the Church News in 2018
Digital Marketing Assistant | Money360
Oct 2017 – March 2018
• Produced content and managed accounts for LinkedIn, Facebook, and Twitter
• Organized and published social media content using Hootsuite and Slack
• Collaborated with marketing officials to better digital strategy
Co-creator, Interviewer, & Editor | Testaments of Christ
(March 2014-March 2018)
• Personally interviewed over 500 people about their faith, transcribed and edited interviews to post on Instagram
• Grew following to over 11k users; recognized for the account by Deseret News in 2014
Social Media Coordinator | Big Air Trampoline
Oct 2014 – July 2015
• Conducted market research to better communicate company brand to target audience
• Planned strategic content for Instagram, Facebook, & Twitter
• Created publishing content by taking photos and designing graphics
CLAIRE MOORE 